Rebranding farces

As much as I appreciate the importance and power of branding (and re-branding), the past couple of weeks have seen a couple of farces if you ask me. Well, to be more accurate, one just seemed unnecessary and costly (the BBC changes it's visuals yet again), while the other was a downright disaster!





I am, of course, referring to the Office Of Government Commerce's (OGC) new logo:











Tilt your heads 90 degrees to the left and you'll see what I mean....